Optimization Pitfalls What Not To Do On Yahoo!

When web pages are designed for purposes other than providing desirable information for the user Yahoo! enforces penalties. Spam pages are aimed to trick the search engine into offering inappropriate, redundant or poor-quality search results. Here are some examples of negative SEO practices:

• Use of invisible or duplicate text.
• Pages that serve solely to direct the user to another page.
• Multiple sites offering the same content.
• Abuse of cross-linking to sites, which artificially escalates apparent link popularity.
• Pages that seem deceptive, fraudulent or provide a poor user experience such as use excessive pop-ups, interfering with user navigation.