Infolink IT to launch Website Promotion 101 – A Comprehensive Guide to Search Engine Marketing

Monday, 21st January 2013 - SEO, Social Media Marketing

With the Company’s goal to assist business owners and SEO professionals in web marketing, Website Promotion 101 will be launched starting this week that includes a series of press release of some tips and information regarding search engine marketing, search engine optimisation, social media marketing and more. Website Promotion 101 is an initiative of the Search Engine Marketing Department of Infolink IT to spread the significance of internet marketing in driving traffic and improving online presence. Being said that online presence converts site visitors into real customers and this lead to increase sales profit for your business. Whether you are into marketing  or just building an online reputation for your business, Website Promotion 101 has all it takes to be the best hub for SEO, SEM and SMM information.

The aim of this learning guide is to provide an accessible platform for everyone to learn search engine marketing for free. Every press released is based on the Company’s successful experience in dealing with search engine marketing strategies to its clients across Australia. Infolink IT has been in search engine marketing business for over 13 years with a proven track record in IT services that includes web designing, web hosting, search engine optimisation, internet marketing, e-commerce development, website analysis and consulting and web business solutions.

 

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Website Promotion 101 Scope

  1. Search engine classifications, keyword analysis, website structuring, on-page optimisation, content distribution, link building through blogging, introduction to Pay Per Click (PPC) advertising and monitoring search engine ranking positions.
  2. The webmaster tools and how it can help you prevent from banning your site to Google. Learn Google’s Search Engine Optimisation standards and guidelines.
  3. Social media marketing, social media participation, brand awareness through Facebook, Twitter, Linkedin, Instagram and more. Also, this includes tracking your social media performance and social media engagement.
  4. The basics of E-mail marketing, running a campaign, creating and designing a newsletter, working with mailing list and more.
  5. Working with web analytics, data interpretation, traffic data sources, measuring acquisition and conversion, performance analysis and more.

The above mentioned scope for Website Promotion 101 will entail some of the important information that every online marketer should know about search engine marketing. Website Promotion 101 is both applicable for beginners and advanced SEO and SEM learners. Follow and like Website Promotion on the following social media networks and you will receive weekly information to guide you on your web marketing:

  1. Website Promotion on Facebook
  2. Website Promotion on Twitter
  3. Website Promotion on Tumblr
  4. Website Promotion on Linkedin

You can drop comments and questions on these social networks and a resident SEO Specialist will keep in touch with you to answer all your queries. Call 1300 663 664 for more information about Website Promotion 101.