Yahoo Search Engine Optimization

• On-page factors such as meta-tags, keyword density, web page text, title and description accuracy as well as its source, associated links and other unique algorithms and thousands of other variables.
• Off-page factors, mainly being links, are also important in terms quality and quantity. Work with other websites and content providers to develop strong bonds between related pages.
• Blogs with quality and relevant information are an excellent way to ensure Yahoo! looks fondly at your site. Yahoo! crawls the web every 2-4 weeks and automatically finds new content for indexing.
• Employing different ways to deliver keyword-rich content is vital to success in Yahoo! search results. Stuffing keywords into the site copy is an effective way to improve rankings.
• Yahoo cares about page descriptions. Unique page titles that clearly identify the content delivered on each page is rewarded.
• Users are more likely to click a link if the title matches their search. Choose terms for the title that match the concept of your website. The document title and description should grab their attention and match the content of your site.
• Develop a well-defined list of keywords that relate to the specific page on your site. Use a keyword meta-tag to list key words for the document instead of using one broad set of keywords for every page.
• Careful selection of keywords, incoming links, title tags, header and keyword-rich content are important to Yahoo! Think carefully of the key terms that your users will search on to find content like yours.
• Yahoo! crawler does not recognize copy within an image so use ALT text to display important names, content, or links.
• An HTML site map can help make sure all your pages are crawled. Keep relevant text and links in HTML.