How to Optimise Google Places For Powerful Local SEO

Tuesday, 31st May 2011 - Google SEO

One of the most effective tools available to small and medium sized businesses is Google Places. One in three internet searches in Google is local, so local SEO is a powerful web marketing tool…and it’s free!

The power of Google Places has the ability to accelerate small businesses to the front page of Google for local, targeted searches. With only a handful of positions available on that first page, like all organic Internet marketing, it pays to get the Google Places technique right to stay on top of your competitors.

Optimise your Google Places

There are some simple techniques that can be applied to your website and Google Places Listing that will boost your position.

  • Is your website optimised? Website structure, content and SEO of your website will contribute to your Google friendliness.
  • Add keywords to your business description while still remaining informative and compelling.
  • The more information the better. Apart from simple and accurate contact information, location and links you should add photos and videos for increased professionalism.
  • Encourage customers to post positive reviews. Local SEO is built for the people, but the people. Legitimate reviews carry a lot of weight when it comes to choosing one product over that of your competitor.
  • Use standard categories rather than custom fields to help your Google Places rank higher.
  • List your business in local business directories. There are often free, for eg. Gold Coast InfoLink directory.

Monitor your Google Places account to see how your listing is benefiting from the local traffic. If you are looking for a more comprehensive internet marketing plan speak to the team at InfoLink IT who can tailor and effective SEO plan to suit your promotional needs.

Visit www.InfoLinkIT.com.au or call our internet experts today on 1300 663 664.