Getting Started With Google Search Engine Optimization

Google is the most difficult search engine to optimize for, but the payoff is well worth the price. It delivers more traffic, targeted customers and sales revenue. The majority of consumers conducting searches use Google because it combines thorough coverage of the web with excellent relevancy. Google aims to provide an easy, honest and objective way to find high-quality websites.

Many people say “Google Delivers More For Less”

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There are two unique terms that relate to success with that you need to understand before your e-commerce appears on the first page of Google’s search results.

• The Sandbox was created as a way to combat spamming and other unscrupulous e-commerce practices. Google denies high ranking ability to new sites and deprecates the value for new links. After roughly three months these sites and links are given proper clout and allowed access to the search engine’s playground. Apparently the most common way to circumvent the Sandbox is to join the Google Adwords. With all this in mind one might question the ethics of Google introducing The Sandbox.
• PageRank gauges the perceived value of a web page based on the quality and quantity of links pointed to that particular page. When your keywords are uncommon and in a less competitive industry they alone can negate the value of PageRank. However, PageRank is extremely valuable if your keywords are very competitive.